The Challenge
Our sellers needed to sell for top dollar while securing a flexible closing date to find their next home. With young kids at home, extended showings would be stressful, so selling quickly was a priority. To maximize appeal, we started prepping five months in advance, bringing in a stager, painter, and contractors to ensure the home showed its best. Knowing many buyers in the area were relocating, we made out-of-market buyers the focus of our marketing strategy.
Our Strategy
To ensure a fast and successful sale, we created a highly targeted marketing plan to attract the perfect buyer. Our approach included:
✔️ A high-quality listing video showcasing the home’s best features
✔️ Social media ads and digital marketing specifically targeting out-of-market buyers
✔️ Additional videos on social media to generate more engagement
✔️ Placement in specific interest groups where relocation buyers were active
✔️ Promotion on our relocation YouTube channel, which receives over 114,000 views per year
✔️ Strategic scheduling of showings to minimize disruption for the family
The Results
The marketing strategy worked—within just three days, an out-of-town cash buyer purchased the home sight unseen. Thanks to the immediate demand, the sellers secured a top-dollar sale and a strong contract that included minimal contingencies and a flexible closing timeline. Selling quickly also relieved the stress of maintaining a show-ready home with young kids, making the entire process smoother for the family.
Key Stats Recap
✅ Days on Market: Sold in 3 days
✅ Final Sales Price: Sold for a higher percentage of the list price than other recent sales
✅ Buyer Profile: Out-of-town cash buyer who purchased sight unseen
✅ Contract Strength: Secured top price, flexible closing terms, and minimal contingencies
✅ Marketing Wins: Targeted digital strategy leveraged social media, video content, and a high-traffic relocation channel
✅ Preparation Success: Staging, painting, and renovations helped maximize the home’s appeal
✅ Family-Friendly Approach: Showings were strategically timed to minimize stress for the sellers